Tips for Improving AdSense Performance

Source: ArticleStreet.com

Tear Down the Borders

• Remove borders on your AdSense ads.
• Web visitors eyes wander around the screen; borders stop them from wandering.
• Removing borders from your AdSense ads can lead to a significant boost in CTR.

Use Matching Fonts

• Match the font of your site content to the fonts of your AdSense ads.

Use Matching Colors

• Match the colors of your AdSense ads to the colors of your site content.
• Make the ads look like content and more visitors will look at them.
• One exception to the color matching rule is sites that are designed to appeal to scammers and spammers.
• Those sites sometimes perform better with highly contrasting colors.

Use Blue Links

• Another exception to the color matching rule is to set the links in your AdSense ads to blue.
• Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.

Use Large Ads

• Larger ads outperform smaller ads.
• Wider ads also outperform more narrow ads.
• The Large Rectangle (336x280) is the best performing ad unit.

Use Lots of Ads

• Google allows you to use three ad units and one link unit on each page.
• Use them all. The more ads you have, the higher your Page CTR will be.

Place Ads Above the Fold

• "The fold" is industry jargon for "the part of the page that the user sees without scrolling down".
• This will vary depending upon the resolution of the users screen and the size of their browser window.
• Place as many ads as possible above the fold.
• Ads placed below the fold are seldom seen and seldom clicked.

Place Ads on the Left

• Web users are accustomed to seeing menus on the left side of the web page.
• Move your menu to the right and place your AdSense ads on the left.

Use the Heat Map

• Use the Google AdSense Heat Map to determine where to place ads.
• The darker spots are areas where users spend more time looking.
• Place your ads in the darker areas.

Integrate Ads with Content

• Visitors will be reading your content.
• Keeps your ads as close to your content as possible to ensure that the visitors also look at your ads.

Use Custom Channels

• Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.

Don't use Low-Paying Competing Ads

• Don't clutter your page with competing ads that don't pay.
• If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.30.

Use URL Channels

• Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings.
• Focus your efforts on building pages like those.

Use an AdSense Reporting Package

• Google only supports 200 channels.
• If you have more than 200 pages, use AdSense reporting software to give you more insight into your AdSense earnings.

Don't Compete for Other Peoples High Paying Keywords

• If a keyword is on a list of high-paying keywords, that means that thousands of spammers are already competing for that keyword.
• Don't be a follower.
• There is no money in being one of the crowd.

Do Compete for Your Own High Paying Keywords

• Monitor your AdSense URL channels to determine which keywords are making you the most money.
• Compete for those keywords.
• Build more pages optimized for similar keywords.
• Get inbound links for those keywords.
• Spend your time and efforrt on the keywords which are making you money.

Increase Traffic

• In the long run, the best way to increase your AdSense revenue is to increase traffic to your web site.