Improve Your Earnings by 5 Folds

Summary for:
http://adsense-exposure.blogspot.com/2006/09/adsense-improve-your-earnings-by-5.html

1. The Best Position - You must identify the most likely position where the reader would be most tempted to click. At first you might have to follow what Adsense Gurus have suggested.
2. White Is In Demand - Having more white space around the article and the Ad will definitely increase your click through rate.
3. What is Your Ad Size? - Highly effective Ad formats are 336x250 and 768x120.
4. Be Discreet - Include text ads which are relevant to the theme. Place the ads where the reader is likely to seek a break while reading the article or your copy.
5. Artistic Way To Be Discreet - The font, color and texture should match with the rest of the page. This will make the ad looks like part of the article.
6. Use The Maximum but Have a Balance - Always try to use maximum number of adsense ads in each page. Don't lose balance however! Ads should not dominate the page.
7. Measure the effectiveness of Ad units - Always make use of Google Adsense channels to identify which position or format has produced high click through rates. Be prepared to change the Ad format, color and position according to your findings.